Lessons From Seth Godin – Part 3 – It’s About Connection

“We spend most of our time focused on the product.  The focus should be on the harder work of connection.”

As a builder of products, this is one that I have a hard time with.  It’s hard for me to imagine that the connection is more important than the product itself.  If you connect a bunch of people, but the product stinks, that’s a problem.

We all know the best products don’t always win however.  If obscurity is the real enemy, then connection is as or more important than the product.  Not sure I am convinced of it yet.