Googling Yourself

How often do you Google yourself?  I try to do this at least once a month to find out what is being said about me, or what comes up in the first few results.

It’s the first thing someone else is doing when they hear your name.  Is what people are seeing what you want them to see?  If not, is there anything more important than fixing it?

Along similar lines, updating your profiles on LinkedIn or About.me or Twitter regularly is critical.  I get a ton of hits to this blog on the About page.  The first thing people want to know is “who the heck is this person?”

Make sure it’s the message you want.