Lessons From Seth Godin – Part 5 – Why Aren’t You?

The big idea I took away from my day in NY was simply to keep asking this question over and over and over.

If there are reasons why you are not doing the thing you think you should be, you need to be willing to get to the root of it.  Make a list of the reasons you think you can’t do it and work to eliminate them one by one.  Then comes the hard part.

Zig Ziglar has the obligating question, which goes something like: If we get rid of the obstacles you have identified, are you willing to make the decision?  If you have ever bought a car, you know how this goes.  ”If I can get this in your price range, are you ready to buy the car today?”  It forces you to say “yes” to something or admit that you aren’t really serious about it.

Into the breach…