The Discipline of Solving a Real Problem

The question that trumps all other questions when starting out with a new idea:

“What is the question you are answering?”

If you can’t articulate a concise response in less than 15 seconds, I would submit that it’s time to pause and consider seriously whether to continue.

It’s a discipline that flies in the face of the romance of a new idea, and it’s a constant struggle.  It is, however, a necessary internal war.